Brian and Kevon Bjornson are native Idahoans and the co-founders of Generation Wild. As young boys, they experienced the outdoors with their father who taught them the simple pleasures to be found while hiking, camping and fly fishing. As they got older, Brian and Kevon grew in their appreciation for the outdoors and wanted to share their experience with the youth here in the Treasure Valley. After mentoring youth through the Big Brothers Big Sisters Program, Brian and Kevon decided to embark upon creating their own youth mentorship program and Generation Wild was formed.
Generation Wild is a 501c3 non-profit that leverages the outdoors and the natural beauty of Idaho to make a positive impact on the lives of our younger generation. Through fly fishing, hiking, and spending time outdoors they strive to develop friendships, share their passion for the outdoors, teach life-long skills, and create leaders for the future. Their goal is to help the younger generation find direction in their lives through spending time in solitude.
Mission43 is looking forward to working with Generation Wild in the future. Learn more about Generation Wild and connect with them to get invovled: